LifeMiles Remains Strong and Your Miles Are Safe
In light of the impact of the COVID-19 pandemic on the travel industry, our airline partner Avianca has voluntarily filed reorganization proceedings under Chapter 11 of the United States Bankruptcy Code.
This filing is intended to preserve and protect Avianca’s business, enabling it to reorganize its financial commitments and operations as demand for air travel recovers. This process is an important step for Avianca as it works to preserve jobs, promote the economic recovery of its core markets and maintain its connectivity and operations. You can find more information on Avianca’s reorganization process at www.aviancawillkeeponflying.com.
LifeMiles is a separate business from Avianca. Our company has a strong financial position and our assets are well insulated from Avianca’s reorganization process. Importantly, Avianca will continue honoring the LifeMiles loyalty program, and has extended its frequent flyers’ Elite status through January 2022. Members will continue to earn miles on Avianca flights as well as redeem LifeMiles for Avianca tickets as normal. And, as travel restrictions are lifted, Avianca customers can keep arranging travel and flying with Avianca in the same way they always have. In short: Avianca #WillKeepOnFlying and you can remain confident in the value of, and ability to redeem, your miles today, tomorrow and beyond.
LifeMiles is operating as normal, supported by our extensive commercial partner network and loyal member base. Our coalition of more than 600 commercial partners includes most of the leading financial institutions in each of the countries where we operate. Our nearly 10 million valued members can continue to earn miles on Star Alliance and other airline partners, through their everyday purchases by using one of more than 700,000 active LifeMiles co-branded credit cards, and by shopping in our broad network of partners, which includes premier hotels, major car rental companies, popular restaurants, and other commercial establishments such as gas stations, supermarkets and leading apparel brands.
And, we want our members to feel confident that their miles are safe — LifeMiles will not expire any miles between April 1, 2020 and December 31, 2020, and every accrual of new miles extends the validity of all miles in your account for at least 12 months more. We look forward to a bright future and to our members being able to ‘live their miles’ more than ever very soon.